Anyone who has spent time online recently must have noticed that videos appear everywhere, and that is why so many businesses include video as part of their digital marketing. That is also true for law firms, so if your law firm is not yet using video for online marketing purposes, then it needs to start doing so soon.
You can be sure that many of your local competitors are using video, and that it will be boosting their efforts to gain authority, trust, and new clients. Every new client local competitors gain is one you have likely lost forever.
Now that you know the importance of online video to your law firm, below we have outlined ten steps to including and optimising videos within your digital marketing campaigns.
Research What Your Competitors Are Doing: You are not going to steal their video content and use it as your own, but, instead, research competitors who have had success with videos and seek to emulate their best practices.
Create A YouTube Channel: This is essential if you are going to have any impact online with your videos. YouTube channels are free and relatively simple to set up. Having a YouTube channel is also an excellent opportunity to bolster your branding.
Determine Your Target Audience: Logic states if you are targeting a local client base then your video should relate to local matters. Also, if you practice law within a legal niche then you want to take that into account when determining your audience demographics.
Plan Your Video Content: TV and movie executives research what audiences want first and then create those shows or movies. Likewise, you want to determine what sort of videos those seeking lawyers or who are interested in legal matters would want to view.